cocktail partner

cocktail partner / 2009

The package design for Cocktail Partner’s summer season limited product. We were asked whether it would be possible to create something iconic for “cooler style” beverages. We rose to the challenge, employing an image of an arc approximating the trajectory of a swizzle stick in a glass filed with ice or a flag fluttering in the breeze for the logo. At the back of the logo, we positioned an image of a full, ice-filled cocktail, which affords the design an exhilarating, cool feel.

Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi
Client : Asahi breweries, ltd.