any time fresh soy sauce / 2012〜
いつでも新鮮シリーズ any time fresh soy sauce / 2012〜
any time fresh soy sauce 330ml bottle / 2018
A new series of airtight bottles devised to be “just the right size for the dining table”. The soy sauce inside is also a high-end product brewed using choice ingredients and a special process. To set it apart from the many other soy sauce products on the market, and to afford the product a distinctive visual aesthetic that would stand out on supermarket shelves, we employed metallic colors not usually seen in soy sauce packaging designs and positioned the lettering inside a circular arc to give it a distinctive appearance.
Art Director : Ichiji Ohishi
Designer : Ichitaro Suzuki / Yuki Takahashi
Client : Kikkoman food products company