hontsuyu healthy & light

hontuyu healthy & light / 2018

A concentrated tsuyu sauce with a rich taste and flavor, this product has 40% less salt and sugar than similar products. We utilized an orange color field to express the true taste of tsuyu, pairing this with a metallic green to give a healthy feel, with a fluid wave profile lending the design a sense of lightness.

Art Director : Ichiji Ohishi
Designer : Yuria Takayma
Client : Kikkoman food products company