Domestic Beetroot and Four Kinds of Berry Smoothie

Domestic Beetroot and 4 kinds of Berry Smoothie / 2020

The design for a highly nutritious smoothie made from “koiakane”, a Japanese domestic beetroot variety. We’ve expressed the freshness of the beetroot using a close-up image of the vegetable. We aimed to convey a sense of the high-quality nature of the ingredients used along with the rich texture and flavor of the product.

Art Director : Ichiji Ohishi
Designer : Haruka Hirata
Client : Nagano Tomato Co., ltd.