nissin wellness

nissin wellness / 2017〜

Nissin Foods is known worldwide for its instant noodles. We participated in the launch of Nissin Foods’ Wellness brand, a supplement and health products subsidiary. We created a logotype employing one of the philosophies espoused by Momofuku Ando, the founder of Nissin Foods – “eat wisely for beauty and health”. The lettering design was created around the image of someone or something standing firmly in the bright, healthy glow of the sunlight. Green was employed as the brand color for the sense of wellness it portrays, while the boxes used for transportation of products were attributed a clean, simple design. We were also in charge of the designs for the first four supplement products when the brand was launched.

Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi / Ichitaro Suzuki / Kim Jihiyon / Yuki Takahashi
Client : Nippon flour mills co., ltd.