Yakan no mugicha from hajime

Yakan no MUGICHYA from hajime / 2021

Kettle-steeped barley tea from hajime

Steeped in a kettle just like it’s made at home. A taste that takes you back to your childhood, one that highlights the superior flavor of barley tea. The small pleasures so common in day-to-day life have been embodied in the cool, pale blue green noren curtain on the label. The symbolic store crest displayed on the curtain lends a sense of familiarity, making for a positive, uplifting logo mark. A casual font has been enclosed in a bold ring, with a simple illustration of a kettle positioned next to the curtain. This design was aimed at the product someday becoming an easily recognized barley tea standard.

Art Director : Ichiji Ohishi
Designer : Ichitaro Suzuki / Haruka Hirata / Kosuke Inaba / Hikaru Okubo

Logo : Ichiji Ohishi

Creative Director :  Asako Onomura
Client :  Coca-Cola (Japan) Company,Limited