Sapporo HyoHyo-BREW / 2020
A beer-flavored beverage aimed at those unaccustomed to drinking beer, Sapporo Hyo-Hyo BREW can be served straight or over ice, a delicious new way to drink beer. The distinctive idea of drinking beer over ice has been captured using a straightforward visual; the striking opaque blue used here affords the design a unique presence.
Art Director : Ichiji Ohishi
Designer : Yuria Takayama
Creative Director : Mayumi Tasaki ( Sapporo Breweries ltd. )
Client : Sapporo Breweries ltd.
