any time fresh series

any time fresh soy sauce / 2012〜

The package design for the “pure soy sauce series” employing a bottle that prevents oxidation of the soy sauce. The package design fulfills two separate purposes – it conveys the unseen until now functionality of the bottle as something to “prevent oxidation”, as well as conveying the “delicious taste of pure soy sauce” from a taste perspective. Once you use it, you get a sense of its worth; while slightly more expensive than other products, sales nevertheless continue to rise each year.

Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi / Miki Ito / Ichitaro Suzuki
Client : Kikkoman food products company