black oolong tea jasmine

black oolong tea jasmine / 2014〜

A FOSHU (foods for specialized health use) that blends jasmine with a black oolong tea base. When thinking about black oolong tea, the image that springs to mind is of it being a beverage typically drunk by men, but this product is aimed at women. The slim bottle and the thin English letters on a white background afford an image of stylish, dynamic women.

Design Director : Ichiji Ohishi
Designer : Ichiji Ohishi
Cretive Director : Yoji Minakuchi
Art Director : Akiko Kirimoto
Client : Suntory