heart flour

heart / 2014

A revamped design for the 400gm pack of Nippn Heart Flour. The design follows the familiar coloring and image used for flour products. Since the name of the product is “Heart”, we employed a straightforward heart-shaped image on the front of the package. To convey the quality of the flour itself, we arranged images of ears of wheat all over the package.

Art Director : Ichiji Ohishi
Designer : Sho Kasahara
Client : Nippon flour mills co., ltd.