oh’my fritter mix

oh'my fritter mix / 2013

The package design for Italian fritter mix, a European-style tempura flour. Since it can be used with a variety of different ingredients to make crisp, light fritters, we arranged a series of sizzle photos depicting some of these ingredients twirling across the package for a carefree feel. The shape of the signboard depicting both the brand and the product name was modeled on the shape of fritter batter, with the colors making up the Italian flag acting as a backdrop to the lettering.