jasmine tea

jasmine tea / 2013〜

The design for “Hana-kaoru Jasmine Tea”, a jasmine tea exclusive to Seven Eleven convenience stores utilizing 100% jasmine-infused Gingo tea leaves. For this product, we prepared an Asian-inspired design, reminiscent of the lithe movements of a woman clad in a white Vietnamese ao dai. By employing elements symbolic of Jasmine tea – translucence, frostiness, whiteness, flowers – we worked to ensure speedy recognition of the nature of the product on store shelves.

Design Director : Ichiji Ohishi
Designer : Miki Ito
Cretive Director : Yoji Minakuchi
Art Director : Akiko Kirimoto
Client : Suntory