Kirei Kirei

kirei kirei / 2020

Today, families come in many forms. This project sought to revamp Kirei Kirei hand soap into something that would integrate naturally with any household. The universal shape of the love between parent and child was expressed using an illustration of a mother hugging her children to her. The logotype was updated while still following the product’s former packaging design. The text on the front of the packaging has been created for a sense of coherency with the logo.

Art Director : Ichiji Ohishi
Designer : Yuria Takayama

Creative Director : Mari Takeda

Illustrator : Mineko Ueda
Client : LION