Mirafeel series / 2021

DSG Group is a highly recognized manufacturer of disposable diapers with a steadfast market share in South-East Asia. This project marked DSGs’ first foray into the Japanese diaper market. Japan boasts world-class technology in the field of diaper production. This technology was incorporated into Mirafeel to create something new and unique embodying the fundamental properties of diapers – quality, function and texture – along with a focus on design. For this project, we oversaw the overall art direction for the brand, as well as the packaging design and the decorative aspects of the diapers themselves.

Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi / Yuria Takayama / Haruka Hirata / Kosuke Inaba

Illustrator : Shuku Nishi

Client : DSG Japan Corporation