shiboritate nama ponzu

shiboritate nama ponzu / 2017

We aimed at a package that matched the fresh nature of the product, a ponzu sauce created using two “fresh” ingredients – fruit juice squeezed immediately after harvest and pure soy sauce. A “freshly squeezed” feel lacking in other products was conveyed using a large picture of a freshly squeezed yuzu on the package.

Art Director : Ichiji Ohishi
Designer : Ichitaro Suzuki
Client : Kikkoman food products company