any time fresh soy sauce

any time fresh soy sauce / 2012〜

The package design for the “pure soy sauce series”, which is configured to prevent oxidation. What was required of this package design was that it conveyed two separate aspects at the same time – the unseen until now functionality of the bottle as something to “prevent oxidation”, and from a taste perspective, the idea of the “delicious taste of pure soy sauce”. Once you use it, you get a sense of its worth; while slightly more expensive than other products, sales nevertheless continue to rise each year.

Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi / Miki Ito / Ichitaro Suzuki
Client : Kikkoman food products company