kikkoman 100th / 2017
kikkoman 100th kikkoman 100th / 2017
soy sauce series / 2009〜
A project revamping the design of Kikkoman soy sauce 500ml and 750ml bottles, the focus being to pass on to future generations the history, trust and confidence inherent in Kikkoman soy sauce. The elements comprising the label are the same as the previous design, but each element was carefully considered and adjusted for a more modern feel, the aim being to brighten and rejuvenate the label. Nothing could be changed too much, yet there needed to be some degree of evolution in the design. To this effect, a great deal of time was invested in evaluating exactly how far we could go with this evolution.
Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi
Client : Kikkoman food products company