all free / 2017

The non-alcoholic, no sugar, no calorie beer-taste beverage “ALL FREE” was launched in 2010, and we oversaw the eighth can design. We utilized the pure white that was the brand color of the very first design, expressing the idea of fronds of barley gently swaying in the breeze using fluid gold lines. The design suggests an image of a fresh breeze blowing over a vast field of barley.

Design Director : Ichiji Ohishi
Designer : Ichitaro Suzuki
Cretive Director : Yoji Minakuchi
Art Director : Kaoru Kojima
Client : Suntory