Japan vegetable association

japan vegetable association / 2019

Japan Vegetable Association is a conglomeration comprising some 111 companies and groups aiming at the healthy development of the Japanese vegetable industry and the improvement of the lives of Japanese citizens. This project entailed the renewal of the association’s logo and logotype in light of its incorporation. The association seeks to make best use of Japan’s unique resources – its people, land and climate – in its development of a new vegetable industry. We employed hiragana, （syllabic characters unique to Japan） in the logo; に, the first character making up “nihon” （Japan） and や, the first character making up the word “yasai” （vegetable） were combined to create this logo.