maroyaka marudaizu

maroyaka marudaizu / 2008〜

Aimed at attracting the younger generation to Marudaizu soy sauce, the product was afforded a lower price and a new, more carefree soy sauce package design. The pattern arranged over the label is an understated illustrated portrayal of the two main ingredients in the soy sauce, wheat and soybeans.

Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi
Illustrater : Ichiji Ohishi
Client : Kikkoman food products company