yasasui / 2013

The package design for a near water beverage that is low in calories, lightly sweetened and easily absorbed. Based on the premise of the beverage being sipped over time in an office setting over the course of a work day, we developed a design that was low-key and not overly idiosyncratic, a design that didn’t interfere with the visual aesthetic of the work environment even when left on a work desk for extended periods of time.

Cretive Director : Yoji Minakuchi
Art Director : Ichiji Ohishi
Designer : Ichiji Ohishi / Miki Ito
Client : Suntory